How I Built My Practice

 Monthly Webinar Series with Jennie Bjorem & her practice coach, Edwin Brown

For years, Jennie worked hard but constantly felt behind. Her practice was growing, but she was stressed, overwhelmed, and unsure how to move forward. Everything changed when she began working with her practice coach, Edwin Brown, and the team at One Therapy Network (ONE). With the right coaching, tools, and systems, she was able to gain clarity, grow in a healthy way, and ultimately build the practice she had always hoped for.

This six-part webinar series gives practice owners a behind-the-scenes look at the exact lessons and frameworks Jennie learned along the way. Each session stands alone, but together they form a roadmap for building a thriving, profitable, and sustainable pediatric therapy practice.

Each month, Edwin teaches the core concept, and Jennie brings it to life with real-world stories, practical insights, and the challenges she had to overcome. 

All LIVE modules are recorded and posted here for you to access the next day!

 This 6-month 1-hour live webinar series is designed to give you real, practical insight into how a successful private practice is built, and sustained, through strong systems, thoughtful leadership, and intentional decision-making.

How the Course Works

• Each month includes a 1-hour LIVE Zoom webinar - Total 6 PDH Hours = 6 Months

•  The Zoom link will be posted inside that month’s course module 

• If you can’t attend live, no problem, the recording will be uploaded the following day 

• You will have full access to the entire webinar series for one year 

• You’ll also be able to engage in dialogue with Edwin directly within the course

 LIVE Webinar Schedule

Month 1: How Clinics Grow 

Understand the systems that actually drive practice growth

📅 Wednesday, February 11, 2026

⏰ 6:30–7:30 PM MST

Most practice owners work harder than they need to because they’re focused on the wrong problems. This session walks through a practical framework that reveals where real growth comes from, and why many practices stay stalled despite immense effort. Attendees will learn how to diagnose their true bottleneck and take the first steps toward predictable, healthy growth.

Learning Objectives

• Understand the three core systems that determine how a practice grows

• Identify which part of your practice is currently holding you back
  

• Learn where to focus your time and energy to create forward momentum
  
  

Month 2: The Financial Model That Changed My Practice 

A completely new way to view your financials

📅 Wednesday, March 11, 2026

⏰ 6:30–7:30 PM MST

Most practice owners are flying blind financially, not because they’re bad with money, but because no one has ever shown them a model built specifically for therapy practices. This session introduces the ONE Snapshot, a financial framework that simplifies your numbers and reveals exactly what matters. Attendees will leave knowing how to read their practice’s financial health at a glance and make confident, data-informed decisions.

Learning Objectives

• Learn the financial model that reveals your practice’s true health

• Understand the 3–4 numbers that actually drive profitability
  

• Use this model to make clearer, faster, more confident decisions
  

Month 3: Hiring & Recruiting That Actually Works 

Finding the right people—and keeping them

📅 Wednesday, April 8, 2026

⏰ 6:30–7:30 PM MST

A great team makes everything easier; the wrong hires make everything harder. This session walks through a practical, repeatable approach to attracting, interviewing, and retaining the right people for your practice. Attendees will also learn how to structure compensation agreements that are fair, motivating, and financially sustainable.

Learning Objectives

• Understand how to define and attract the right-fit candidates

•   Learn a repeatable hiring and interviewing process

•  Structure compensation agreements that support both retention and financial health
  

Month 4: The Referral Engine 

How to keep your practice full with a steady stream of new patients

📅 Wednesday, May 20, 2026

⏰ 6:30–7:30 PM MST

Referrals often feel unpredictable, but they don’t have to. This session covers how to build a reliable referral engine by strengthening provider relationships, creating visibility in your community, and tracking referral behaviors that matter. Attendees will learn how to create consistent, month-over-month demand without relying on luck.

Learning Objectives

• Identify the referral sources that produce the most consistent growth

• Build a system for nurturing and maintaining referral relationships
  

• Track and measure referral activity so you can stay full year-round
  

Month 5: Making Insurance Work for You 

Tools and systems for navigating insurance with confidence

📅 Wednesday, June 3, 2026

⏰ 6:30–7:30 PM MST

 Many practice owners feel overwhelmed by insurance because the processes feel inconsistent and confusing. With the right structure, however, insurance can become predictable and manageable. This session covers the essential workflows, documentation habits, and authorization processes that reduce denials and improve cash flow.

Learning Objectives

• Understand the workflows that prevent denials and delays

•   Learn a process for managing authorizations and eligibility

•  Implement tools that improve clean claim rates and cash flow predictability
  

Month 6: The Self-Managing Practice 

Building a practice that runs without you

📅 Date and time TBD

Every practice owner eventually craves more freedom—freedom to lead instead of react, freedom to focus on what matters most, and freedom to step away without worrying that everything will fall apart. This session teaches how to design the structure, leadership roles, and operational rhythms that create a truly self-managing practice and give owners the margin they’ve been missing.

Learning Objectives

• Build systems that allow daily operations to run without your constant involvement

•   Identify and develop the leaders your practice needs for long-term stability

•   Establish rhythms and routines that make your practice self-managing
  

A Few Important Notes 

• This course is licensed for individual use only and is not licensed for group or shared access

• Refunds are not offered once the course is purchased 

• Please be sure to log into your course dashboard regularly for updates, links, and resources

• This course is for PDHs not ASHA CEUs - If you don't understand the difference please read our blog post HERE!